LooBlade - Storm Grey

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LooBlade is the only toilet cleaner on the market, independently tested to remove 99.9% of germs.

LooBlade is engineered for superior cleaning and adopts a radical new approach called SwipeClean, which uses a highly sustainable and efficient siliconeTPU elastomer material that is both durable and flexible. Infused with silver, LooBlade kills 99.9% of germs on contact!


1/ Kills 99.9% of Germs-  The anti-microbial technology and anti-bacterial silver/zinc based additivewithin the plastics is certified to kill 99.9% of germs on contact. That’s all of LooBlade, not just the head, but the handle and holder too. TÜV Laboratories of Germany have certified LooBlade’s antimicrobial action with certification ISO 22196-2011. This means you can use less bleach during cleaning and there is no need to disinfect LooBlade afterwards.

2/ SwipeClean Technology®– The 8-blade helix shaped flexible head swipes the surface clean.It maintains a broad area of contact to “swipe clean” rather than scrub a surface. Brush bristles are inefficient at cleaning. They only touch a small part of the surface, requiring extensive scrubbing to be effective and often still leaving areas untouched. LooBlade’s blades maintain continuous contact with the toilet bowl, swiping the surface clean much more efficiently.

3/ Hydrophobic Performance- Silica-nanotechnology combined into the plastics, ensures LooBlade minimises dripping, sheds water and dries quickly, improving hygiene. Its hydrophobic blades ensure that no water collects on the cleaning head or in the holder and ensures LooBlade does not clog like a brush. During cleaning, regular brush bristles quickly become clogged with paper and other things, and these can be hard to dislodge – even with extensive rinsing and shaking! LooBlade’s smooth, flat surfaces stay clean and clear and ensure that any debris is immediately removed with a gentle shake. Compared to conventional toilet brushes, LooBlade’s properties reduce dependency on cleaning chemicals and remove the need for multiple cleaning flushes. 

4/ Unique ‘hollow-point’ head– This unique feature helps clear blockages, and acts a a plunger. 

5/ Ventilated dock- Ensures any remaining moisture is quickly evaporated.

6/ 10 year Guarantee - LooBlade is designed for longevity, reducing the unnecessary landfill caused by our disposable attitude towards toilet brushes.


Stop brushing. Start swiping.

  • No Germs
  • No Dripping
  • Sheds Water
  • No Clogging
  • Superior Cleaning
  • Less Bleach
  • Less Water
  • Better for the Planet
  • 100% Recyclable

Customer Reviews

Based on 7 reviews
Best toilet brush ever

Not the most glamorous item, but these are very sturdy and hopefully will last a decade. No more gross brush-heads and less landfill.

As an aside, also work well in lieu of a plunger when your number twos are a bit... ahem... oversized.

I've got four now!

Loo blade - Easy to use

I love the ease of use , no chemicals, rise clean and store - bought these two for my new house I am sure I will have these for a long time I like other loo brushes

Extremely happy with this product

I was surprised by this product. I had been wanting to get rid of having to use gross toilet cleaning brushes for good... The LooBlade is brilliant. It looks good, cleans well, is easy to hold and manoeuvre and doesn't leave any residue on the blades when replaced in it's holder. I can see that it is made from quality materials and is durable. I will be buying a LooBlade for each of my friends and family.


Great brush, I have used for a few months now and I'm really happy with the product.
It works well, cleans bowl well with no residue getting stuck on the silicon blades.
It has a nice grip handle and looks minimalistic, simple and nice!
Worth the money!

Loo blade

Best thing around! No splash when scrubbing. Makes cleaning the toilet so very easy with no fuss