Dirt

Dirt

We're an idealistic lot, who believe in a new kind of clean.

The Dirt Company was founded on the belief that we could make sustainable household products, that work, something people could fall in love with.
We took a less, but better approach to product design. We formulated a product using pure and powerful ingredients and bare minimum packaging, to deliver an innovative, useful, and thoughtful product, that's good for the earth, and will sit damn pretty on your washing machine.

The result? Our Dirt sustainable laundry detergent.

In 2016, we had an epiphany. The household cleaning products that we were filling our homes seemed to sit at either end of a spectrum. On one end, they were full of harsh, irritating, excess chemicals, contained in excess packaging. At the other, they were built with the environment in mind, but as a result required us to sacrifice either in price, performance.

We wondered why there was not an environmentally friendly option, free from synthesised chemicals and excess packaging, that was affordable and performed extremely well. Turns out, it was possible (albeit difficult) to create this product, but for various reasons ranging from pre-existing misconceptions, through to profit margins ­— it wasn’t on the market.

So Frankie, Josh, Tom and Bill started creating formulas, exploring packaging options, building websites, washing clothes, doing business plans, designing and washing more clothes, until they were finally satisfied. The result, Dirt Laundry Detergent; an extremely high performing laundry concentrate, that’s great on your clothes, skin, planet and hip-pocket.

Dirt Laundry Detergent 475ml
$16.95

Dirt Laundry Detergent 475ml

Dirt Natural Laundry Detergent in a Refillable Glass Dispenser Bottle This is not your average laundry detergent, it's cleaner.Meet the dependable ...

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$16.95
Dirt Laundry Detergent Refill 450ml
$9.95

Dirt Laundry Detergent Refill 450ml

Fill your empty dispenser bottle with our laundry detergent refill packs.These convenient refill packs are filled with the dependable hero of Dirt,...

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$9.95
Dirt Laundry Detergent Delicates 475ml
$17.95

Dirt Laundry Detergent Delicates 475ml

Dirt Natural Laundry Detergent for delicates and wool, in a Refillable Glass Dispenser Bottle Take the risk out of washing wools, silk and precious...

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$17.95
Dirt Laundry Detergent Delicates Refill 450ml
$9.95

Dirt Laundry Detergent Delicates Refill 450ml

Fill your empty dispenser bottle with our Wool and Delicate Wash refill packs. Our Wool and Delicate Wash is a specifically formulated 8 x concentr...

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$9.95
Dirt Stainless Steel Pegs 30 pack
$25.95

Dirt Stainless Steel Pegs 30 pack

Good riddance pesky plastic pegs! Let us introduce you to the last set of pegs you'll ever buy. These 316 Marine Grade Stainless steel pegs are str...

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$25.95